Superclub Joins Forces with Bundesliga to Launch New Board Game

BERLIN/HAUGESUND (28th of June 2022) – Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack, in a deal facilitated by IMG on behalf of Bundesliga International, subsidiary of the DFL Deutsche Fußball Liga.
Superclub Joins Forces with Bundesliga to Launch New Board Game

Set to launch October 2022, the Bundesliga-branded expansion pack will include licensed player cards depicting players from all 18 Bundesliga teams, and also introduce an entirely new way of playing the game by mixing the Bundesliga players with the beloved Superclub characters in the main game. The game can also be played using only Bundesliga players for the most authentic Bundesliga season experience.



“The Bundesliga is easily one of the best football leagues in the world with some of the best world-class players. We’re looking forward to working with Bundesliga and are excited to collaborate on this new product. Superclub has enjoyed an incredible reception from football fans since it was first launched in English in October 2020. The first licensed club expansions followed a year later, and league expansions are a natural next step,” says Kjetil Hetlevik Johansen, CEO of Superclub.

He added: “We’re very impressed with the process. There has been great energy on both sides right from the start, and we’re pleased to be at the finish line. Now the real work begins, and we look forward to working together.”

“Managers can choose whether they want to play a Bundesliga-only game, or if they want to mix the Bundesliga IP with the original Superclub game. Naturally, the main game is being translated to German, but the Bundesliga expansion pack will also be playable in other languages. We can’t wait to share our game with the Bundesliga faithful around the world”, says Audun Egenberg, Creative
Manager of Superclub.

“We are proud to have connected Bundesliga with a partner who has football expertise and the passion to create a game that allows consumers to play ‘football as it’s meant to be’ and to recreate the amazing Bundesliga atmosphere at home,” says Sven Thierhoff, VP of Licensing at IMG.

IMG will also play an important part of the game development and launch strategy in the months to come.


About Superclub

Superclub AS is a one-game game studio from Norway, on a mission to create the most social, entertaining and rewarding football gaming experience in the world. Read more about the company and the game at

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.


About DFL Deutsche Fußball Liga and Bundesliga International

DFL Deutsche Fußball Liga is responsible for the organization and marketing of German professional football. It draws up the fixture lists – not only the schedule for all 612 Bundesliga and Bundesliga 2 matches each season, but also for the relegation play-offs and the Supercup – and handles the organizational side of player transfers. Furthermore, the 36 professional clubs have tasked the DFL with marketing the media rights to these matches nationally and worldwide on the best possible terms.

Bundesliga International, a wholly-owned subsidiary of the DFL, markets the audiovisual media rights to the matches in the licensed leagues on behalf of the DFL for all platforms abroad, as well as the central sponsorship rights, trademark licenses and digital content of the Bundesliga.