LaLiga partners with Superclub in first global board game licensing agreement

Madrid/Haugesund, 24 February 2022 – LaLiga and Superclub are proud to announce that Spain’s top football league will join forces with the football manager board game later this year with an official licensed expansion pack set to launch in October.

Spanish professional football is loved around the globe. Some of the world’s most famous teams, fiercest rivalries, and many of the best players call LaLiga home.

“Everybody knows that LaLiga represents the pinnacle of club football. We’re so proud to work with them. We’re sure that introducing licensed LaLiga IP into our game will provide incredible value to our mutual fans!” says Kjetil Hetlevik Johansen, CEO of Superclub.

“We’re very impressed with and grateful for, LaLiga’s openness and positivity. We felt we were a good match right from the start, and it’s great to get this deal across the finish line. Now the real work begins, and we look forward to working together for many years,” added Hetlevik Johansen.

“Here at LaLiga, we’re delighted to be working with Superclub on developing a way of bringing our competition to fans through something as synonymous with entertainment as board games. We’re excited for this new game to become available all around the world,” said Oscar Mayo, Executive Director at LaLiga.

Superclub has enjoyed an incredible reception from football fans since it was first launched in English in October 2020. The first licensed club expansions followed a year later, and league expansions are now a natural next step.

The LaLiga expansion will include licensed player cards from all 20 LaLiga Santander teams and introduce an entirely new way of playing the game.

“Managers can choose whether they want to play a LaLiga-only game or if they want to mix the LaLiga IP with the original Superclub game. The main game is being translated to Spanish, but the LaLiga expansion pack will also be playable in other languages. We can’t wait to share our game with football fans worldwide”, says Audun Egenberg, Creative Manager of Superclub.

Game development is well underway and on schedule to be completed later this year.

About Superclub
Superclub AS is a one-game game studio from Norway on a mission to create the world's most social, entertaining, and rewarding football gaming experience.

About LaLiga
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank. It is responsible for organising professional football competitions in Spain. LaLiga is the football competition with the most social media followers globally, with over 140 million followers across 17 platforms in 20 different languages. Its headquarters in Madrid (Spain) is present in 41 countries through eleven offices and 44 delegates. The organisation carried out its social work through its foundation and was the world's first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.

LaLiga partners with Superclub in first global board game licensing agreement